How to Become a Successful Dating Site Marketer Using 6 Easy Steps

Find out how to create marketing plans and advertising ideas for your dating sites

If you’re new to the dating sites social media scene and are serious about getting knee deep in incentivized or monetized traffic, then read on to see how you can make your sites stand above the rest

1. Does Your Dating Site Design Quality Lack Luster?-One of the major things in marketing your sites are to make sure that those sites are structurally clean, uniform and most importantly functional.  By having mismatched colors and a messy site, people will not feel comfortable in giving out there private information in order to sign up on your site.  Generally, clients directly attribute trust to how well organized your site structure may be.  You may find your getting a lot of visitors, but only a few registrations.   Heavy web pages laden with boring fine print text will only weigh down your reader. Make sure download pages and contact forms work properly and don’t take forever to load.  Non-functioning poor site designs will not serve you well and they won’t make you money either.
2. Fine Tune Geographical Targeting Skills-“If you build it, they will come” does not always ring true.  It is important to explore all avenues in order to acquire your niche target group.  Give them what they’re hungry for and they will eat until they get full.  Targeting an audience properly is a key factor in having a broad spectrum of successful dating sites.  On the other hand, you don’t want to restrict yourself to the point where you are eliminating potential clients as well.  Finding a balance can be challenging to say the least.  A stronger saturation doesn’t necessarily mean your marketing campaign sites are getting the views they deserve.  Half the battle is finding out where your visitors are coming from.   Consider running ad campaigns to test page ranks and clicks to your site.   You might need to expand or revise your campaign strategies if your visitors are only coming from search engine terms.  If you’re a newbie who is getting at least 200 unique searches daily, you’re not doing half bad. 
3. Consider Hiring a Writer for more content-This tip goes hand in hand with web site design.  If you need content for your site, don’t just stuff it full of mindless fluff.  Consider hiring writers and compiling quality articles, reviews or unique widgets for clients to use.  Follow up your campaign by uploading articles to live dating directories or as guest posts to high page ranking dating sites. 
4. Create a Great E-Book to Skyrocket Downloads-When you have compiled a substantial amount of content for your dating site, take some of that content and create an e-book.  Consider some new software in creating some awesome illustrated covers.  Google search can provide a ton of resources for e-book design or templates.  If you have enough start up cash, you could hire a designer to custom create stand out covers to capture your reader’s attention.  Send your finished book to friends and post peak interest in message forums.
5. Combine your e-Book with an Auto Responder-Automate your campaign program by using auto responders and set it on auto-pilot.  It can be a successful mean and viral machine if you set it up right and will pull down more monthly revenue.  It’s called the strategy of working hard up front and collecting later.
6. Set Up an Affiliate Program-Start a lucrative program by offer affiliates a good percentage with quality materials.  Make it easy for your members to promote your companies marketing message.  Make it informing, interesting, appealing and most of all unique from your competition.   View and browse other affiliate programs to gain inspirational ideas for your own marketing campaigns.